ORM is the process of monitoring and influencing what is said about an organization, company, individual, or another entity online. It involves developing strategies to improve the reputation and public perception of an entity through the use of digital tools and strategies. ORM enables entities to engage in proactive tactics to better manage their online presence. By monitoring and responding to online content, ORM helps entities to shape public opinion and to ensure they are seen in a positive light.
Online reputation management agency and consultants in Knoxville (Tennessee)
The Internet is the place where news and information are spread without limit or control. The inappropriate use of this medium can compromise the credibility and solvency of a person or an institution. In our online reputation management agency we monitor, protect, improve and manage personal or business reputation on the Internet, as well as position content prominently in search engines.
We have extensive experience in over a hundred delicate cases, in over 20 countries, involving public figures hurt by the media, politicians, bankers, businessmen, and brands suffering from commercial crises or customer feedback. In all of these cases, we have achieved very positive results for those affected.
How do we do this?
Through the use of the most advanced strategies and technological tools, we manage any situation that affects digital reputation in search engines such as Google. To do this, we focus on eliminating unwanted results from articles, videos and images in visible areas of the Internet, protecting the image of governments, companies, brands and people.
We offer our extensive experience to individuals and companies in Knoxville (Tennessee)
At our online reputation management agency, we monitor, measure and analyze the content and opinions in major search engines and digital media on the internet. Our goal is to protect and manage the reputation of corporate, institutional and personal brands. We provide a constant protection service that intercepts and deals with any negative content on the web, through our own advanced technology and a highly-skilled team for data management and interpretation. We are one of the few companies in Latin America with more than 20 years of proven experience in digital and online reputation management for individuals and organizations, both in search engines and social networks.
The results of a Google search can have a dramatic impact on a brand, legal or natural person. Negative results can lead to a very high Click Through Rate (CTR), meaning a large number of clicks for every time the link appears in the search results. This can significantly damage the credibility and reputation of the entity being searched. In order to protect the brand, it is important to anticipate and guard against such negative content before it can have an effect.
If negative results already exist, advanced strategies and methodologies can be employed to move them to more internal Google pages, thus avoiding negative impacts on the Google interface of the country (e.g., google.co.uk, google.fr or google.es) as well as other countries or on a global level (google.com).